A well-written description for an Etsy listing is important because it helps potential customers understand the features and benefits of your product. It also helps to set your listing apart from others by providing detailed information about the materials, measurements, and care instructions for your product. A good description can also include information about your brand and the story behind your product.
Additionally, a well-written description can help improve your search ranking on Etsy, making it more likely that customers will find your listing. When writing your description, be sure to use keywords that customers might use to search for products like yours, and avoid using overly technical language or jargon.
What makes a great Etsy description
A great Etsy description is one that will ultimately sell your product to the visitor browsing your listing. It should cover the following elements:
- Detailed product information. Include information about the materials, measurements, and care instructions for your product. Be as specific as possible to help potential customers understand exactly what they are buying.
- A compelling product story. Share the inspiration behind your product or your brand’s story. This can help customers connect with your product on a personal level.
- High-quality images. Make sure to include several clear, high-resolution images of your product from different angles. This will give potential customers a good sense of what your product looks like and help them make a decision about purchasing.
- Keywords. Use keywords that customers might use to search for products like yours. This will help your listing show up in search results and make it more likely that customers will find your listing.
- Clear, concise, and well-written language. Write your description in a clear and easy-to-understand language and make sure it is free of grammar and spelling errors.
- Bullet points. Use bullet points to break up the text and make it easier to read.
- Call to action. Include a call to action at the end of your description, encouraging customers to make a purchase or to reach out to you with any questions.
By including these elements in your Etsy listing, you’ll be able to create a clear, compelling, and informative product listing that will help you increase sales and grow your business.
A bulletproof Etsy product description template
Here is a template for the perfect Etsy listing product description:
- Product Name:
- Description:
- [Product Description]: Give a brief overview of your product.
- [Material]: Specify the materials used to make the product.
- [Measurements]: Provide the dimensions of the product.
- [Care Instructions]: Explain how to care for the product.
- Story:
- [Brand Story]: Share the story of your brand.
- [Product Inspiration]: Tell the story behind the product.
- Features:
- List the key features of the product.
- Highlight any unique or special aspects of your product.
- Images:
- Include several high-resolution images of the product from different angles.
- Keywords:
- Use keywords relevant to the product and target audience.
- Call to Action:
- Encourage customers to make a purchase or to reach out to you with any questions.
This is just a framework, you can add more information or change it according to your product. The key is to provide all the important information and make it engaging for your potential customer to read.
Generate Etsy product descriptions using a tool
For anyone looking to excel as a business-owner on Etsy, Storegenie is the ideal tool. Storegenie is a revolutionary AI-based content tool that has been specifically designed with Etsy sellers in mind. In a few quick and easy steps, you can use Storegenie to instantly generate powerful product descriptions that are optimized for SEO and crafted based on intent of your customers.
With Storegenie, it’s never been easier to ensure that your product descriptions are written in a way that both looks professional, and reaches the right customer base – all while saving loads of time!